Branding, social media management, content creation, SEO, paid ads, EDM, and website refinement
Jimmy Wah’s Burleigh
We had the pleasure of working with Jimmy Wah’s, an award-winning restaurant in Burleigh Heads. Jimmy Wah’s operates in the premium-casual dining space, offering modern Vietnamese cuisine in one of the Gold Coast’s most competitive hospitality precincts.
The Challenge
When we began partnering together, the venue was navigating reduced foot traffic due to nearby railway works, creating pressure on trade and visibility.
Their key objectives were to increase high-intent visibility and brand awareness, convert digital engagement into measurable bookings and revenue, and build stronger long-term organic growth to ensure ongoing digital resilience.
Services
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We analyse positioning, competitors, and performance to build a clear growth strategy focused on visibility and bookings.
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We manage content, engagement, and optimisation to keep Jimmy Wah’s visible, relevant, and reservation-focused.
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We create premium photography and videography that captures the in-venue experience and drives engagement.
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We optimise the website and Google presence to rank for high-intent local searches and drive consistent organic traffic.
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We run targeted campaigns that convert active search demand into measurable bookings.
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We build strategic email campaigns and automated flows that increase repeat visits and lifetime value.
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We refine structure, messaging, and user flow to improve experience and increase direct bookings.
Strategy
During onboarding, we focused on brand alignment, content consistency, audience targeting, and performance tracking.
Social Media
We implemented a content strategy balancing authenticity and aspiration, spotlighting signature dishes and team culture while reinforcing premium positioning. Posting times, formats, and audience targeting were refined using performance insights.
SEO
SEO activity commenced in September 2025 and included full on-site optimisation. Strategic keyword targeting (e.g. Burleigh restaurants, Burleigh Heads restaurants) was supported by consistent content creation, backlink building, and Google Business Profile optimisation.
EDM
Our EDM strategy prioritised audience experience alongside clear, performance-led reporting. Campaigns were delivered using branded, trackable designs, supported by optimised send times and continuous content refinement.
Paid Ads
Our approach prioritised high-intent, location-based targeting. By focusing on specific booking-driven keywords and in-market audiences. Campaigns were structured to prioritise visibility at the exact moment potential guests were actively looking
Outcomes
SEO
Within three months, the website secured first-page Google rankings for high-value search terms including “Burleigh restaurants” and “Burleigh Heads restaurants”, all without paid ads.
Social Media
Since taking over social media management, content performance improved through clearer storytelling and stronger audience targeting.
EDM
EDM campaigns focused on user experience while driving measurable commercial outcomes. Campaigns were delivered using trackable designs, and continuous content refinement.
Paid Ads
By focusing on proximity-based targeting and transactional search terms, we increased booking-ready traffic, improved campaign efficiency, and strengthened competitive position within the local dining market.
Results Snapshot
Growth Metrics
+13.5%
Revenue turnaround (from –10% decline to growth)
+24.82%
Walk-ins
+908%
Return on Ad Spend (ROA’s)
+652.5%
Views
+1744.3%
Interactions
+17.45%
Engagement rate
+17.5%
Followers
+180%
Views
7 x
Watch time
SEO
+29%
Google rankings
+17.5%
CTR
+38%
Monthly clicks from search
EDMs
3.83%
Avg CTR
+17.5%
Gift Vouchers Sales
Contact us
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