Case Studies
Our most recent case study highlights the impact of our marketing strategies. Contact us to learn how we can tailor these results to your business.
Jimmy Wah’s Burleigh
We had the pleasure of working with Jimmy Wah’s, an award-winning restaurant in Burleigh Heads. When we began working together, the venue was navigating reduced foot traffic due to nearby railway works.
Their main objectives were:
Increase high-intent visibility and brand awareness
Convert digital engagement into bookings and revenue
Strengthen long-term organic growth and digital resilience
Strategy
During onboarding, we focused on brand alignment, content consistency, audience targeting, and performance tracking. This phase laid the groundwork for scalable growth by establishing clear benchmarks.
Social Media
We implemented a content strategy balancing authenticity and aspiration, spotlighting signature dishes and team culture while reinforcing Jimmy Wah’s premium positioning. Posting times, formats, and audience targeting were refined using performance insights, with a strong emphasis on Reels to maximise reach and engagement among high-intent diners.
SEO
SEO activity commenced in September 2025 and included full on-site optimisation (metadata, schema markup, mobile performance, and local search visibility). Strategic keyword targeting (e.g. Burleigh restaurants, Burleigh Heads restaurants, Asian fusion Gold Coast) was supported by consistent content creation, backlink building, and Google Business Profile optimisation.
EDM
Our EDM strategy prioritised audience experience alongside clear, performance-led reporting. Campaigns were delivered using branded, trackable designs, supported by optimised send times and continuous content refinement.
Outcomes
SEO
Within three months, the website secured first-page Google rankings for high-value search terms including “Burleigh restaurants” and “Burleigh Heads restaurants”, all without paid ads..
Social Media
Since taking over social media management, content performance improved through clearer storytelling and stronger audience targeting. Instagram and Facebook growth accelerated through consistent, high-intent content designed to convert interest into action.
EDM
EDM campaigns focused on user experience while driving measurable commercial outcomes. Campaigns were delivered using branded, trackable designs, supported by optimised send times and continuous content refinement.
Results Snapshot
Revenue
+13.5%
turnaround (from –10% decline to growth)
+652.5%
views
+1744.3%
interactions
+17.45%
engagement rate
+17.5%
followers
+180%
views
7 x
watch time
SEO
+31.6%
in Google rankings
+16.3%
in CTR
monthly clicks from search
+38%
EDMs
3.83%
avg CTR
+17.5%
in gift voucher sales
Contact us
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